The good folks over at the Discover Blog have a great post regarding the demographics of drinkers..
I’ve always meant to look into the differences in alcohol consumption by demographic because I’m sure you’ve seen all the medical “studies” which claim that drinking in moderation has benefits toward your health. The main concern I have is that a lot of these seem to be correlational studies (though not all), and there are also often conflicts of interest with the funding (the alcoholic beverage industry is naturally happy to front the cash to pursue research so as to make the correlation firmer in the public mind). Now, I have nothing against alcohol personally, I like dark beers and white wines. But I’m a little skeptical when people promote health benefits of a class of product with which a non-trivial minority of the population have substance abuse issues.
You should look at all the graphs, but these are the two best.
And…
Holy Shit! Roger Sterling is drinking a Gibson!
Roger: “You don’t know how to drink. Your whole generation, you drink for the wrong reasons. My generation, we drink because it’s good, because it feels better than unbuttoning your collar, because we deserve it. We drink because it’s what men do.”



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